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 [Fashion](/style/fashion) 

 



 /  09 November 2020  

#  My Life In Style: Andreas Weinas  


 Andreas Weinas is one of a select band of men who have hit the big time on Instagram. With a following of 166k and counting, the stylish Swedish influencer took time out to tell SLMan about investing in watches, small brands to know, and his rules for looking good…  
 

 



 

 



 

 

 

 

**My style is** pretty subtle and monochromatic. I try to combine influences from Italian tailoring, British fabrics and a Scandinavian colour palette. I prefer earthy colours that don’t contrast too much, and often in a tonal look.  
   
**The best style advice I’ve ever received** is: learn the rules, then break them. It means not every style rule has to apply to you. Learn what they are and then decide if you find them relevant.   
   
**When I get dressed** I tend to start with one garment that I might be inspired to wear and work from there. I like to try and achieve harmony in my outfits by keeping a colour theme. For example, I generally prefer black shoes with colder colours such as grey, and navy and brown shoes with warmer ones like green and taupe.  
   
**I just bought** a wonderful and more casual piece of outerwear. It was a down parka in brown flannel from [Cavour](https://cavour.co/) in Norway that I look forward to wearing in the cold winter mornings when I walk my dog.

 

 

 

 [ ![](https://media.slman.com/ejjUE2aXyvja7jHc4eI5Blcggvg=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2Fandreasweinas-r.jpg?itok=FmxeNvmW)

 

 ](https://www.instagram.com/p/B7JBiWrBeIv/) 

@AndreasWeinas

 

 

 

 

 

 Never say never when it comes to fashion. My personal style is constantly evolving and I’m considering stuff now that I never did five years ago.  
 

 



 

 



 

 

**Never say never** when it comes to fashion. My personal style is constantly evolving and I’m considering stuff now that I never did five years ago. However, I have a hard time seeing myself in a leather blazer and even more so in a pair of leather pants.  
   
**I would never spend money** on socks. I used to buy exclusively from the premium brands but I was always disappointed in the quality and durability, and I have actually been positively surprised with the budget options since then.   
   
**For years I wanted** every possible version of a classic dress shoe and was always trying to fill a gap in my wardrobe. In the last few seasons I’ve realised I almost always prefer loafers.  
   
**My passion for watches started** when I inherited my grandfather’s vintage Rolex. It’s a Datejust from the mid 70s and it’s still the most important piece of my collection today. I love the designs of the late Gerald Genta, especially his work on the Audemars Piguet Royal Oak and the Patek Nautilus. Lately I’ve also been very much into vintage Cartier – the Tank collection in particular.

 

 

 

 [ ![@AndreasWeinas](https://media.slman.com/5t53O2WWM5HWtmbXrZcKloe_sq4=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F648551194579823314301862924263574518667292n-r.jpg?itok=-4HMZmOq)

 

 ](https://www.instagram.com/p/BzKsC9ki0wX/) 

@AndreasWeinas  


 

 

 



 

 

 

 

**I buy watches with my heart** but obviously not without my brain. Nobody wants to make a poor decision but I never buy watches as investments and wouldn’t recommend anyone do that. Invest in real estate, land or the stock market; then buy what you love. That said, I do think the market value of my Rolex GMT-Master 1675 from the late 70s has improved quite a bit since I bought it a decade ago...  
   
**I never shop spontaneously** because I think those purchases are the ones most likely to be left unworn in the wardrobe. I like to sit on the idea of buying something for some time. If I still want it, I then try to get the best possible version of it.   
   
**There are so many great small brands** doing more inspiring work that the big famous ones. My favourites are the Swedish brands [Stòffa](https://stoffa.co/), [Rubato](https://www.atemporubato.com/) and [Saman Amel](https://samanamel.se/), South Korea’s [B&amp;Tailor](http://bntailor.com/) and – for shoes – Morjas, which is part-Swedish, part-Spanish.  
   
**The best dressed man in history** was Sergio Loro Piana. He wore his tailored suits in such a effortless and elegant way. I also find great inspiration in old photos of Paul Newman, Steve McQueen, Cary Grant and Ralph Lauren. My favourite Instagram account is [@KingOfStyle](https://www.instagram.com/kingofstyle/) – he doesn’t actually highlight his own style but rather a wonderful and inspiring mixture of the best dressed men in history. In terms of someone with great personal style, I would recommend giving Alan See of menswear store The Armoury a follow ([@SeeAlan](https://www.instagram.com/seealan/)).

 

 

 

 Start from the bottom. A great outfit starts with proper shoes. Even the best bespoke suit can’t save a pair of cheap looking and poorly cared for lace ups. Invest in the best you can afford and always care for them.  
 

 



 

 



 

 [ ![](https://media.slman.com/0N-iTXy-uqOUY4n5cAUXo2riW-U=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F875319971941695584855965289363187130773036n-r.jpg?itok=agvSRIqp)

 

 ](https://www.instagram.com/p/B9C_FlGh7bz/) 

@AndreasWeinas

 

 

 

 

 

 

**If I could only wear one brand from any era** I would probably say [Ralph Lauren](https://www.ralphlauren.co.uk/). With the Polo and Purple Label lines, he used to offer some of the most amazing pieces for all areas of your wardrobe. I can’t think of another brand that had a greater ranger of stylish products.   
   
**ANDREAS’S 3 RULES FOR GREAT STYLE…**  
1\. Dress with personality. Your clothes should be an extension of your personality.   
2\. Favour fit over labels. A perfect fit after some tailor alterations is always to prefer over a hyped brand that might not fit you.   
3\. Start from the bottom. A great outfit starts with proper shoes. Even the best bespoke suit can’t save a pair of cheap looking and poorly cared for lace ups. Invest in the best you can afford and always care for them.  
  
Follow [@AndreasWeinas](https://www.instagram.com/andreasweinas/)

 

 

 

## SHOP ANDREAS WEINAS'S LOOK...

 

 

 

 ![Pure Camel Crew Neck from Rubato](https://media.slman.com/pmxNOpmaFn6VG1j-mpTVV5bEQpU=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2Frubatorubatopurecamelcrewneck.jpg?itok=6WpvQ__W)

 

[#### Pure Camel Crew Neck](https://www.atemporubato.com/collections/knitwear/products/rubato-pure-camel-crew-neck)

 

##### Rubato



 

3,250 kr

 

 

 

 ![The Penny Loafer from Morjas](https://media.slman.com/LBiCxWuY5ohcaDYLTGB2_gat70M=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2Fmorjasthepennyloafer-brownsuede.jpg?itok=I7x_qhrE)

 

[#### The Penny Loafer](https://www.morjas.com/product/the-penny-loafer-brown-suede/)

 

##### Morjas



 

£229

 

 

 

 ![207 Single-Pleated Off-White Flannel from The Ambrosi](https://media.slman.com/bYacX3zI_f804fIQWFT8WT4z7iM=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2Fambrosi207single-pleatedinoff-whiteflannel.jpg?itok=sSsETtyu)

 

[#### 207 Single-Pleated Off-White Flannel](https://ambrosi.studio/products/207-single-pleated-off-white)

 

##### The Ambrosi



 

$280

 

 

 

 ![Flight Jacket from Stoffa](https://media.slman.com/ZQqtrB-pQkDBtkF5Lkt6f041_-Y=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2Fstoffa207single-pleatedinoff-whiteflannel.jpg?itok=exnhuuiD)

 

[#### Flight Jacket](https://stoffa.co/products/outerwear-002-flight-jacket)

 

##### Stoffa



 

$1,800

 

 

 

 ![Brown Belt from Grafford Leather Goods](https://media.slman.com/cYFKtU-h2th4HiT3ZsMnRx_2HB8=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2Fgraffordgraffordleathergoods-brownbelt.jpg?itok=D2PR_uFK)

 

[#### Brown Belt](https://www.grafford.se/products/grafford-leather-goods-brown-belt)

 

##### Grafford Leather Goods



 

1,500 kr

 

 

 

 ![Tank Américaine Automatic 45mm Watch from Cartier](https://media.slman.com/NDIJmrMDyQCjfP7Nwa0Xa9ILP9c=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2Fcartier-watch.jpg?itok=v9hAtULL)

 

[#### Tank Américaine Automatic 45mm Watch](https://www.mrporter.com/en-gb/mens/product/cartier/luxury-watches/dress-watches/tank-americaine-automatic-45mm-18-karat-pink-gold-and-alligator-watch-ref-no-crw2609156/16301891330335223)

 

##### Cartier



 

£13,900

 

 

 

 



 

 

 

 

INSPIRATION CREDITS: [Instagram.com/AndreasWeinas](https://www.instagram.com/andreasweinas/)  
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