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   ![The Grooming Brands To Know Now](https://media.slman.com/oU1KaMdHq7zi7hKNkM1A49Onb70=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fsl-man-270825-site-assets-grooming-hero-thumb-new.png?itok=0Eq58ure)

  

 

 



 

  Images: Le Rub; You're Looking Well; Jo Malone London 

 

 

 

 [Grooming](/grooming) 

 



 /  27 August 2025  

#  The Grooming Brands To Know Now  


 Efficacy and ease. The twin towers of male grooming. From refillable roll-ons to hyper-targeted eye creams, these are the brands now standing tallest in this fast-moving space…  
 

 



 

  Images: Le Rub; You're Looking Well; Jo Malone London 

 

 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 



 

 

 

 

 [ ![](https://media.slman.com/S5AT6GIDm-EMpcl9xkYGi9QJeNM=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2F270825-sl-man-grooming-brands-3-ylw.png?itok=WhK-PhzQ)

 

 ](https://www.awin1.com/cread.php?awinmid=71367&awinaffid=69421&platform=dl&ued=https%3A//www.ylwclub.com/) 

 

 

 

 

## You're Looking Well

We like a brand that simplifies. You’re Looking Well offers four products: a day pill, a day cream, a night pill and a night cream. That’s it. The day cream aims to nourish your microbiome while the day pill utilises a three-strain probiotic and all-in-one multivitamin. The night pill uses magnesium and L-theanine for better sleep while the night cream has bio-retinoid to help the skin’s renewal process. All four slot easily into your daily routine.

Visit [YLWClub.com](https://www.awin1.com/cread.php?awinmid=71367&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.ylwclub.com%2F)

 

 

 

 ![Day Cream](https://media.slman.com/wcqiJUaT6J2hlmtFofgmRLZJ9UU=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fyoure-looking-well-day-cream.png?itok=AR-lN4nv)

 

[#### Day Cream](https://www.awin1.com/cread.php?awinmid=71367&awinaffid=69421&platform=dl&ued=https%3A//www.ylwclub.com/products/ylw-day-cream)

 

£42.50

 

 

 

 ![Day Pill](https://media.slman.com/U0TEx-JroJQEEdLxaIZwuIlmBAM=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fyoure-looking-well-day-pill.png?itok=vKHtO084)

 

[#### Day Pill](https://www.awin1.com/cread.php?awinmid=71367&awinaffid=69421&platform=dl&ued=https%3A//www.ylwclub.com/products/day-pill)

 

£45

 

 

 

 ![Night Cream](https://media.slman.com/d33S3G4c94vLQlcWKMLlrPeNoms=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fylw-night-creamm_0.png?itok=M6x_zFX0)

 

[#### Night Cream](https://www.awin1.com/cread.php?awinmid=71367&awinaffid=69421&ued=https%3A//www.ylwclub.com/products/ylw-night-cream)

 

£47.50

 

 

 

 ![Night Pill](https://media.slman.com/dKdLiPb2obHIoXtZKC_9HW7S95s=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fyoure-looking-well-night-pill.png?itok=FCotZVxy)

 

[#### Night Pill](https://www.awin1.com/cread.php?awinmid=71367&awinaffid=69421&platform=dl&ued=https%3A//www.ylwclub.com/products/night-pill)

 

£32.50

 

 

 

 



 

 

 

 [ ![](https://media.slman.com/9p8J40vuCRvmTm_QeL9SncnqhfY=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2F270825-sl-man-grooming-brands-2-le-rub.jpg?itok=BnkdJDZ9)

 

 ](https://lerub.com/) 

 

 

 

 

 

## Le Rub

Life is good. This is one of the foundational ideas on which siblings Kim and Raf Maes launched Le Rub. For their part, they keep life that way by providing some of the best SPF skincare out there. By combining the Med’s finest natural ingredients in an array of mists, creams and oils, they make life easy too.

Visit [LeRub.com](https://lerub.com/)

 

 

 

 ![Repairing Lotion](https://media.slman.com/VOkCCXEiRKWW1dv_7h_9-bULe7A=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fle-rub-repairing-lotion.png?itok=NieWWNL-)

 

[#### Repairing Lotion](https://lerub.com/products/repairing-lotion)

 

£37

 

 

 

 ![All-Day Sunscreen SPF30](https://media.slman.com/DxXzqPKalI-ScI_v_Ku1d03gsyo=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fle-rub-all-day-sunscreen-spf30.png?itok=M-SN94cs)

 

[#### All-Day Sunscreen SPF30](https://lerub.com/products/all-day-sunscreen-spf30)

 

£38

 

 

 

 ![Sunset Serum](https://media.slman.com/KsTNLuW2PDnMXLMC_YJVh-2xG_I=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fle-rub-sunset-serum.png?itok=nWwaZYaI)

 

[#### Sunset Serum](https://lerub.com/products/sunset-serum)

 

£41

 

 

 

 ![The All-Over](https://media.slman.com/N-idTs4hw7s5apwiEiy8SNawy_c=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fle-rub-the-all-over.png?itok=Vrk4ymHE)

 

[#### The All-Over](https://lerub.com/products/the-all-over)

 

£75

 

 

 

 



 

 

 

## Narcyss

Don’t call Narcyss an ‘anti-aging’ brand. It recognises that we can help slow down the process, but that the process is also natural. Its products use a vegan blend of active adaptogens to ensure high efficacy and give a high-quality feel. Drawing on a background in fashion and beauty, founder Gustaf Törling’s has given the brand an alluring aesthetic with a low-key masculine identity.

Visit [Narcyss.com](https://www.awin1.com/cread.php?awinmid=115781&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.narcyss.com%2Fen-gb)

 

 

 [ ![](https://media.slman.com/xhx2CEYyH7yoN2mCqR7g1GoInCw=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2F270825-sl-man-grooming-brands-1.png?itok=Ujas25-2)

 

 ](https://www.awin1.com/cread.php?awinmid=115781&awinaffid=69421&platform=dl&ued=https%3A//www.narcyss.com/en-gb) 

 

 

 

 

 

 ![AMPM All In One Cream](https://media.slman.com/h1yXaXgMxnw3T8e0nwRv58MS6f0=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fnarcyss-ampm-all-in-one-cream.png?itok=F8XN6IrM)

 

[#### AMPM All In One Cream](https://www.awin1.com/cread.php?awinmid=115781&awinaffid=69421&platform=dl&ued=https%3A//www.narcyss.com/en-gb/products/ampm%3Fvariant%3D49446347440466)

 

£16

 

 

 

 ![Pool Suite Cleanser](https://media.slman.com/961QXudcTCCQgAvMCNy31Hbr4zo=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fnarcyss-pool-suite-cleanser.png?itok=EUC85y0t)

 

[#### Pool Suite Cleanser](https://www.awin1.com/cread.php?awinmid=115781&awinaffid=69421&platform=dl&ued=https%3A//www.narcyss.com/en-gb/products/pool-suit)

 

£15

 

 

 

 ![Upper Hand Restorative Hand Balm](https://media.slman.com/QVZDrd3EkZQUfRwNXKkhusaP5W8=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fnarcyss-upper-hand.png?itok=2w9efaMk)

 

[#### Upper Hand Restorative Hand Balm](https://www.awin1.com/cread.php?awinmid=115781&awinaffid=69421&platform=dl&ued=https%3A//www.narcyss.com/en-gb/products/upper-hand)

 

£24

 

 

 

 ![SPF 50](https://media.slman.com/TtVMg7OWrWG4Sdk2_v1QRdU1Jc4=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fnarcyss-full-facial-protection-spf-50-moisturiser.png?itok=mImihnNz)

 

[#### SPF 50](https://www.awin1.com/cread.php?awinmid=115781&awinaffid=69421&platform=dl&ued=https%3A//www.narcyss.com/en-gb/products/spf)

 

£24

 

 

 

 



 

 

 

 

 [ ![](https://media.slman.com/hncw4IX_-Zd6zBamQL_R4uQpK_M=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2F270825-sl-man-grooming-brands-4.jpg?itok=YacLiFEz)

 

 ](https://tomyships.com/) 

 

 

 

 

 

## To My Ships

New for 2025, To My Ships has two signature scents it dispenses as recyclable and refillable roll-on deodorants, spray deodorants, body/hand washes and fragrances. Its name is taken from the name of a chapter within *The Iliad*, and its website features a compendium of obscure articles that have inspired the founders. This is a brand of clarity, curiosity and depth.

Visit [ToMyShips.com](https://tomyships.com/)

 

 

 

 ![Of The Gods Polygonum Roll-On Deodorant](https://media.slman.com/qzfnO-kUBmSm5GuuegJcaBdSq1Y=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fto-my-ships-of-the-gods-polygonum-roll-on-deodorant-75ml.png?itok=gkYrmJFY)

 

[#### Of The Gods Polygonum Roll-On Deodorant](https://tomyships.com/products/polygonum-roll-on-deodorant-75ml)

 

£35

 

 

 

 ![Of The Gods Polygonum Eau De Parfum](https://media.slman.com/d-cxT6C1aEudELvejGP4RtwcVVQ=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fto-my-ships-of-the-gods-polygonum-eau-de-parfum.png?itok=vK0u2wQq)

 

[#### Of The Gods Polygonum Eau De Parfum](https://tomyships.com/products/polygonum-eau-de-parfum)

 

£170

 

 

 

 ![Stand Up Bravely Marjoram Roll-On Deodorant](https://media.slman.com/BA4oB61b2rTJXifkJMR8ABWWAcU=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fto-my-ships-stand-up-bravely-marjoram-roll-on-deodorant-75ml.png?itok=JMRcH9SC)

 

[#### Stand Up Bravely Marjoram Roll-On Deodorant](https://tomyships.com/products/marjoram-roll-on-deodorant-75ml)

 

£35

 

 

 

 ![Of The Gods Polygonum Hand & Body Wash](https://media.slman.com/1m-xZqV6wVgRES9oaxPwdKp2wjs=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fto-my-ships-of-the-gods-polygonum-hand-body-wash-375ml.png?itok=XjN23YZR)

 

[#### Of The Gods Polygonum Hand &amp; Body Wash](https://tomyships.com/products/polygonum-hand-and-body-wash-375ml)

 

£39

 

 

 

 



 

 

 

 [ ![](https://media.slman.com/wpDxtByjLlJ0kQfQR14KCGK3-Yw=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2F270825-sl-man-grooming-brands-5_0.png?itok=Y5m8Wpeo)

 

 ](https://www.jomalone.co.uk/) 

 

 

 

 

## Jo Malone London

Founded in 1990, Jo Malone London is by no means a new brand, but it is one paying renewed attention to the men’s grooming space. Recently it’s launched a shaving cream, an aftershave moisturiser and a highly practical grooming travel kit. The ultra-rich shaving cream with hyaluronic acid and shea butter tinted with Black Cedarwood &amp; Juniper scent is a standout product.

Visit [JoMalone.co.uk](https://www.jomalone.co.uk/)

 

 

 

 ![Black Cedarwood & Juniper Aftershave Moisturiser](https://media.slman.com/Mm3rsC5nGxNzmUjP8NkVo6rHGYU=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fjo-malone-london-black-cedarwood-juniper-aftershave-moisturiser.png?itok=XzOEEx26)

 

[#### Black Cedarwood &amp; Juniper Aftershave Moisturiser](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=42168&murl=https%3A//www.jomalone.co.uk/product/25956/63487/bath-body/black-cedarwood-juniper-aftershave-moisturiser)

 

£45

 

 

 

 ![Lime Basil & Mandarin Exfoliating Shower Gel](https://media.slman.com/4s6Uecvi2tDb440epY3WH2r2P0A=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fjo-malone-london-lime-basil-mandarin-exfoliating-shower-gel.png?itok=N2grIcMT)

 

[#### Lime Basil &amp; Mandarin Exfoliating Shower Gel](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=42168&murl=https%3A//www.jomalone.co.uk/product/25956/104353/bath-body/lime-basil-mandarin-exfoliating-shower-gel)

 

£20

 

 

 

 ![Black Cedarwood & Juniper Shaving Cream](https://media.slman.com/J-jpSM2Kx79atYZOHLPL7VNPgiQ=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fjo-malone-london-black-cedarwood-juniper-shaving-cream.png?itok=Dftx-42t)

 

[#### Black Cedarwood &amp; Juniper Shaving Cream](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=42168&murl=https%3A//www.jomalone.co.uk/product/25956/63486/bath-body/black-cedarwood-juniper-shaving-cream)

 

£45

 

 

 

 ![Oud & Bergamot Body & Hand Wash](https://media.slman.com/pkQa6ESOqyAdsEAZ3cvhWDKUQXM=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fjo-malone-london-oud-bergamot-body-hand-wash.png?itok=sYRio86j)

 

[#### Oud &amp; Bergamot Body &amp; Hand Wash](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=42168&murl=https%3A//www.jomalone.co.uk/product/25956/118184/bath-body/oud-bergamot-body-hand-wash)

 

£45

 

 

 

 



 

 

 

 [ ![](https://media.slman.com/__PqoJCReplKiGCPv5aXs_AIoC8=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2F270825-sl-man-grooming-brands-6.jpg?itok=-jhHioao)

 

 ](https://theycode.com/) 

 

 

 

 

 

## The Y Code

Launching with one product might seem risky, but not to The Y Code. Its Well Kept eye serum uses a high concentration of extracts from green coffee, algae, beetroot and wild ginger among others to combat tired eyes, inflammation and dark under eyes. It offers three variations (M-, M and M+) for varying levels of melanin. Less than a year old, it has an exciting future ahead.

Visit [TheYCode.com](https://theycode.com/)

 

 

 

 ![Well Kept // Advanced Eye Serum For Men M](https://media.slman.com/6I1U--imOILAqdnKi0r63o7JYg8=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fthe-y-code-well-kept-advanced-eye-serum-for-men-m.png?itok=txahllWs)

 

[#### Well Kept // Advanced Eye Serum For Men M](https://theycode.com/products/well-kept-advanced-eye-serum?variant=49247013175592)

 

£49

 

 

 

 ![Well Kept // Advanced Eye Serum For Men M+](https://media.slman.com/PCN2MEYaZPyZLyLO-UZHTDkNCaY=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fthe-y-code-well-kept-advanced-eye-serum-for-men-m_1.png?itok=EiQXpJCW)

 

[#### Well Kept // Advanced Eye Serum For Men M+](https://theycode.com/products/well-kept-advanced-eye-serum?variant=49247013208360)

 

£49

 

 

 

 ![Well Kept // Advanced Eye Serum For Men M- ](https://media.slman.com/B_4wv8SggjZb10B92PZ6iJnkvrU=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F08%2Fthe-y-code-well-kept-advanced-eye-serum-for-men-m_0.png?itok=Xo8He5Do)

 

[#### Well Kept // Advanced Eye Serum For Men M- ](https://theycode.com/products/well-kept-advanced-eye-serum?variant=49247013142824)

 

£49

 

 

 

 



 

 

 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at <info@slman.com>.