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 [Fashion](/style/fashion) 

 



 /  23 August 2023  

#  38 Cool Pieces At END  


 You might have seen one of the queues outside END’s Soho store – when something particularly hot’s about to drop, that’s where the streetwear heads descend. In between times, this contemporary menswear, lifestyle and grooming retailer is a great place to find modern classic brands like A.P.C. and Aesop alongside a few choice smaller names. Here are some of our favourite pieces on its site…  
 

 



 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 



 

 

 

 

 ![Chico Logo Chore Jacket from A.P.C](https://media.slman.com/qtwHdoih4m8Bpn2YhGIzj2Jrfa8=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fapc-chico-logo-chore-jacket_2.jpeg?itok=KHMzB9F5)

 

[#### Chico Logo Chore Jacket](https://www.endclothing.com/gb/apc-chico-logo-chore-jacket-cogbj-h02800-jaa.html)

 

##### A.P.C



 

£255

 

 

 

 ![Samba OG from Adidas](https://media.slman.com/osCTy89DnirP_XgxPGMC9R0sRYs=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fadidas-samba-og_1.jpeg?itok=J-oyvQhe)

 

[#### Samba OG](https://www.endclothing.com/gb/adidas-samba-og-ig1024.html)

 

##### Adidas



 

£89

 

 

 

 ![Art Deco Style  from Jared Goss](https://media.slman.com/fMvlk6PJ6vutpHVGLVrbQdnozks=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fart-deco-style-jared-goss_1.jpeg?itok=5VnyF1Dx)

 

[#### Art Deco Style ](https://www.endclothing.com/gb/art-deco-style-9781649800220.html)

 

##### Jared Goss



 

£85

 

 

 

 ![Denim And Leather Tote from A.P.C](https://media.slman.com/-CZz97umzQG5_NwL-BpbgMXA_jc=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fapc-axel-denim-and-leather-tote_2.jpeg?itok=Oma2cHok)

 

[#### Denim And Leather Tote](https://www.endclothing.com/gb/apc-axel-denim-and-leather-tote-coddp-m61444-caf.html)

 

##### A.P.C



 

£275

 

 

 

 ![9Twenty Adjustable Cap Dark Green from NEW ERA](https://media.slman.com/Zh4lYJG1rnaFwfjcNK8VhQVeqgI=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fnew-era-new-era-9twenty-adjustable-cap_2.jpeg?itok=_4DnO9yU)

 

[#### 9Twenty Adjustable Cap Dark Green](https://www.endclothing.com/gb/new-era-new-era-9twenty-adjustable-cap-60364233.html)

 

##### NEW ERA



 

£25

 

 

 

 ![Clocks Luggage Wall Clock from Newgate](https://media.slman.com/gVYqxq1sebz8QEp8nt9YroMNBLc=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fend-newgate-clocks-luggage-wall-clock_1.jpeg?itok=VvtvUerL)

 

[#### Clocks Luggage Wall Clock](https://www.endclothing.com/gb/newgate-clocks-luggage-wall-clock-lugg667galvg.html)

 

##### Newgate



 

£65

 

 

 

 ![Gravity Paste from Hanz De Fuko](https://media.slman.com/vWF17nniJPvI_5IqATb_t8nn8dY=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fhanz-de-fuko-gravity-paste_1.jpeg?itok=tu2urLYf)

 

[#### Gravity Paste](https://www.endclothing.com/gb/hanz-de-fuko-gravity-paste-13964318609.html)

 

##### Hanz De Fuko



 

£18

 

 

 

 ![Web Belt Shorts from Obey ](https://media.slman.com/-P4ly3xdJheQknx3ukcdE_ea3LU=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fobey-resound-web-belt-shorts_1.jpeg?itok=BABBk2xH)

 

[#### Web Belt Shorts](https://www.endclothing.com/gb/obey-resound-web-belt-shorts-172120102-plf.html)

 

##### Obey 



 

£79

 

 

 

 ![Dad Cap from Neighbourhood](https://media.slman.com/EQRZeAtnTOVnRdVrV52xSMBgXSg=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fneighborhood-dad-cap_0.jpeg?itok=Yzx3wDex)

 

[#### Dad Cap](https://www.endclothing.com/gb/neighborhood-dad-cap-231ygnh-ht07-nvy.html)

 

##### Neighbourhood



 

£65

 

 

 

 ![U990TE4 Trainers from New Balance](https://media.slman.com/jXQz3sY8EEnytLKRqVnZpE-ttuA=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fnew-balance-u990te4-made-usa_0.jpeg?itok=R2JCF04j)

 

[#### U990TE4 Trainers](https://www.endclothing.com/gb/new-balance-u990te4-made-in-usa-u990te4.html)

 

##### New Balance



 

£209

 

 

 

 ![Bookish Hair Brush from Off White ](https://media.slman.com/yB_VK-SXlMpsD41jgNxawqC8Ezs=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fwhite-brush_0.png?itok=sswnFKXz)

 

[#### Bookish Hair Brush](https://www.endclothing.com/gb/off-white-bookish-hair-brush-ohzb014t23pla0015676.html)

 

##### Off White 



 

£189

 

 

 

 ![1960 Shirt from Uniform Bridge](https://media.slman.com/4aCbfFQEhHfvogtDxiDxUS4CDFA=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Funiform-bridge-1960-t-shirt_1.png?itok=4EUkiBZc)

 

[#### 1960 Shirt](https://www.endclothing.com/gb/uniform-bridge-1960-t-shirt-25602438.html)

 

##### Uniform Bridge



 

£65

 

 

 

 



 

 

 



 

 A denim shirt should be in every cool guy's wardrobe. A versatile piece, pair it with jeans in a lighter shade, shorts or chinos.  
 

 



 



 

 



 

 [ ![Houston Denim Shirt, £79 | Dickies ](https://media.slman.com/Wwso1BGrjKfGO1GCdEkRkQswHrc=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fdenim-shirt.gif?itok=Odi_QE7D)

 

 ](https://www.endclothing.com/gb/dickies-houston-denim-shirt-dk0a4yf5clb1.html?fresh=true) 

Houston Denim Shirt, £79 | Dickies  


 

 

 

 

 

 

 

 ![Motto Cap  from Reception](https://media.slman.com/DHbffvAk_g2F2oM6URSSwPo2Q90=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Freception-motto-cap_0.jpeg?itok=HY2k6cu5)

 

[#### Motto Cap ](https://www.endclothing.com/gb/reception-motto-cap-h0032-dkn.html)

 

##### Reception



 

£49

 

 

 

 ![Oversized Tote from Puma X Rhuigi](https://media.slman.com/LXEf2U7dxQaN5Ywa7TowkVVxNOM=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fpuma-x-rhuigi-oversized-tote_0.jpeg?itok=0oSSFZQs)

 

[#### Oversized Tote](https://www.endclothing.com/gb/puma-x-rhuigi-oversized-tote-079806-01.html?storeCode=GB)

 

##### Puma X Rhuigi



 

£110

 

 

 

 ![Play Long Sleeve Invader Heart Striped T-Shirt from Comme Des Garcons](https://media.slman.com/Iv4qIGeJHbphsnXWu1jpG5F39C4=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fcomme-des-garcons-play-long-sleeve-invader-heart-striped-t-shirt_0.jpeg?itok=gLp_Xfxc)

 

[#### Play Long Sleeve Invader Heart Striped T-Shirt](https://www.endclothing.com/gb/comme-des-garcons-play-long-sleeve-invader-heart-striped-t-shirt-p1t332-1.html)

 

##### Comme Des Garcons



 

£134

 

 

 

 ![Rose Of No Mans Land Body Lotion from Byredo ](https://media.slman.com/LbXERERS1LnnXJ2-9r2P6f4NYT0=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fbyredo-rose-no-mans-land-body-lotion_0.jpeg?itok=kT4dm2o9)

 

[#### Rose Of No Mans Land Body Lotion](https://www.endclothing.com/gb/byredo-rose-of-no-mans-land-body-lotion-200174.html)

 

##### Byredo 



 

£49

 

 

 

 ![Track Pant from New Balance X Rich Paul](https://media.slman.com/eg8CikcVE0Tet4b-LOj5moAce4M=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fnew-balance-x-rich-paul-track-pant_0.jpeg?itok=jW2Eixwd)

 

[#### Track Pant](https://www.endclothing.com/gb/new-balance-x-rich-paul-track-pant-mp31565-nny.html)

 

##### New Balance X Rich Paul



 

£85

 

 

 

 ![Ozone Exfoliating Coffee + Seaweed Block from Haeckels’s](https://media.slman.com/pZDLHI3hd-rNXJnL9umNfDv4lWg=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fhaeckels-ozone-exfoliating-coffee-seaweed-block_1.jpeg?itok=6FkswhBw)

 

[#### Ozone Exfoliating Coffee + Seaweed Block](https://www.endclothing.com/gb/haeckels-ozone-exfoliating-coffee-seaweed-block-hk-2194w.html)

 

##### Haeckels’s



 

£20

 

 

 

 ![Cotton Sport Sock  from Norse Projects ](https://media.slman.com/tnLkhpdL8LQfb19zHCnjKa7GOng=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fnorse-projects-bjarki-cotton-sport-sock_0.jpeg?itok=LdYdFXL1)

 

[#### Cotton Sport Sock ](https://www.endclothing.com/gb/norse-projects-bjarki-cotton-sport-sock-n82-0001-8061.html)

 

##### Norse Projects 



 

£325

 

 

 

 ![WIP Heart Rug from Carharrt](https://media.slman.com/juUb9tpDDgG1RveMsJGjvmxtRrw=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fcarhartt-wip-heart-rug_0.jpeg?itok=bDqad2qE)

 

[#### WIP Heart Rug](https://www.endclothing.com/gb/carhartt-wip-heart-rug-i032471-0d5xx.html)

 

##### Carharrt



 

£129

 

 

 

 ![Terminator Low Trainers from Nike](https://media.slman.com/t2NTQBY8ReRpV0FQ9XdpunM8erg=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fnike-terminator-low_0.jpeg?itok=1deK6Vx9)

 

[#### Terminator Low Trainers](https://www.endclothing.com/gb/nike-terminator-low-fn7815-200.html)

 

##### Nike



 

£120

 

 

 

 ![Brushed Beach Shorts from Stussy](https://media.slman.com/Uz7Qjf9fn7yD06A_G0fXQ2hGTqg=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fstussy-brushed-beach-shorts_2.jpeg?itok=ZaCKo5jn)

 

[#### Brushed Beach Shorts](https://www.endclothing.com/gb/stussy-brushed-beach-short-112282-bns.html)

 

##### Stussy



 

£100

 

 

 

 ![Stripe Zebra Overshirt from Paul Smith ](https://media.slman.com/o12tkDTzFrma4X0GfO9oFuDFZkA=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fpaul-smith-broad-stripe-zebra-overshirt_1.jpeg?itok=sbxAIIM5)

 

[#### Stripe Zebra Overshirt](https://www.endclothing.com/gb/paul-smith-broad-stripe-zebra-overshirt-m2r-351y-l21452-49.html?fresh=true)

 

##### Paul Smith 



 

£145

 

 

 

 ![Hair Body & Bath Oil  from Banya](https://media.slman.com/NGMcgblcxbdQ9ORlDYnibA_Ssxg=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fsounds-hair-body-bath-oil-banya_0.jpeg?itok=zHJdE1x-)

 

[#### Hair Body &amp; Bath Oil ](https://www.endclothing.com/gb/sounds-hair-body-bath-oil-banya-w000000470s.html)

 

##### Banya



 

£23

 

 

 

 



 

 

 

 [ ![Rind Concentrate Body Balm, £29 | Aesop ](https://media.slman.com/KfnzTHZ2GTL-XmeuZEoIGeHXB00=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fsl-2023-consciouschoicestamp-productplacement-v-2.jpg?itok=PMQBpMD2)

 

 ](https://www.endclothing.com/gb/aesop-rind-concentrate-body-balm-t100bm07.html) 

Rind Concentrate Body Balm, £29 | Aesop  


 

 

 

 

 



 

 Aesop is a brand worth investing in for its natural, hardworking products. Opt for this multi-purpose body balm to refresh and soothe late-summer skin.  
 

 



 



 

 



 

 

 ![Casablanca Embroidered Logo Short Sleeve Shirt from Off-White](https://media.slman.com/PWhwd6PtrjWAnn4KMWLGXxdyXKk=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fcasablanca-embroidered-logo-short-sleeve-shirt_1.jpeg?itok=bBAhSEF7)

 

[#### Casablanca Embroidered Logo Short Sleeve Shirt](https://www.endclothing.com/gb/casablanca-embroidered-logo-short-sleeve-shirt-ms23-sh-082-02.html)

 

##### Off-White



 

£575

 

 

 

 ![Nortvi Essential Cabin Luggage from Nortvi](https://media.slman.com/4jaGYziA9b1EKF7qBecdNYJsWHM=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fend-nortvi-essential-cabin-luggage-rainforest-green_0.jpeg?itok=Z382BUyY)

 

[#### Nortvi Essential Cabin Luggage](https://www.endclothing.com/gb/nortvi-essential-cabin-luggage-8720165662067.html)

 

##### Nortvi



 

£209

 

 

 

 ![Happy Popover Hoodie from Paul Smith](https://media.slman.com/9jgGlTzHgTCkbcto4Z27w4EHhvc=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fend-paul-smith-happy-popover-hoodie_0.jpeg?itok=YGs5sQzX)

 

[#### Happy Popover Hoodie](https://www.endclothing.com/gb/paul-smith-happy-popover-hoodie-m2r-960xe-l21169-34.html?storeCode=GB)

 

##### Paul Smith



 

£199

 

 

 

 ![Trainers from Puma X Rhuigi Clyde](https://media.slman.com/W3C7NITkVkP_bSvez7I_tOw6eiY=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fend-puma-puma-x-rhuigi-clyde_0.jpeg?itok=AAWgnOtZ)

 

[#### Trainers](https://www.endclothing.com/gb/puma-x-rhuigi-clyde-393305-01.html?storeCode=GB)

 

##### Puma X Rhuigi Clyde



 

£105

 

 

 

 ![Wip Heart Patch Cap from Carhartt](https://media.slman.com/QgyesetVMM0HPzz2CwLvwXLLPMk=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fcarhartt-wip-heart-patch-cap_0.jpeg?itok=RQlO5PU_)

 

[#### Wip Heart Patch Cap](https://www.endclothing.com/gb/carhartt-wip-heart-patch-cap-i032132-89xx.html)

 

##### Carhartt



 

£59

 

 

 

 ![Belavista Button Down Oxford Shirt from Portuguese Flannel](https://media.slman.com/KLYn_ZVQSA7tIE7IFFWPf95HliI=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fportuguese-flannel-belavista-button-down-oxford-shirt_0.png?itok=sdlZWNeK)

 

[#### Belavista Button Down Oxford Shirt](https://www.endclothing.com/gb/portuguese-flannel-belavista-button-down-oxford-shirt-aw230009-blu.html)

 

##### Portuguese Flannel



 

£99

 

 

 

 ![50 Years Of Good News from Smiley](https://media.slman.com/xtOQXWHbPAzraQwjkDa1yAPUPmA=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fend-smiley-50-years-good-news-franklin-loufrani_0.jpeg?itok=MuVZhBI7)

 

[#### 50 Years Of Good News](https://www.endclothing.com/gb/smiley-50-years-of-good-news-9781649800312.html?storeCode=GB)

 

##### Smiley



 

£45

 

 

 

 ![Energiser Shampoo from Haeckel's](https://media.slman.com/axfY9HDC0hoKRkfvR6brdwQiJsQ=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fhaeckels-bio-energiser-shampoo_0.jpeg?itok=oSgM3uzb)

 

[#### Energiser Shampoo](https://www.endclothing.com/gb/haeckels-bio-energiser-shampoo-hk-0033w.html)

 

##### Haeckel's



 

£30

 

 

 

 ![Socks  from Nike x Nocta](https://media.slman.com/uf8lhRQXadhq7nylxwNxjHbh5mw=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fnike-x-nocta-socks-3-pack_0.jpeg?itok=N6F_AKdg)

 

[#### Socks ](https://www.endclothing.com/gb/nike-x-nocta-socks-3-pack-dd9240-902.html?storeCode=GB)

 

##### Nike x Nocta



 

£28

 

 

 

 ![Phaidon Japanese Interiors from Mihoko Iida](https://media.slman.com/ZGgf0lWTYL4j7l2qWV2HOz-0zJk=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fend-xphaidon-japanese-interiors-mihoko-iida_0.jpeg?itok=3g7GvoGG)

 

[#### Phaidon Japanese Interiors](https://www.endclothing.com/gb/phaidon-japanese-interiors-9781838663995.html?fresh=true)

 

##### Mihoko Iida



 

£59

 

 

 

 ![Play X K-Way Half Zip Packable Jacket from Comme Des Garcon](https://media.slman.com/m_ZnFB-UkvP9tbj7RL05xKgpye4=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fcomme-des-garcons-play-x-k-way-half-zip-packable-jacket_0.jpeg?itok=-2csJzDO)

 

[#### Play X K-Way Half Zip Packable Jacket](https://www.endclothing.com/gb/comme-des-garcons-play-x-k-way-half-zip-packable-jacket-p1j502-2.html)

 

##### Comme Des Garcon



 

£150

 

 

 

 ![Series Overshirt from Norse Projects](https://media.slman.com/EQhPhAXKXwiZ1XknIZoIutOa1Ek=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2023%2F08%2Fnorse-projects-jorn-tab-series-overshirt_0.jpeg?itok=ie7WpV9w)

 

[#### Series Overshirt](https://www.endclothing.com/gb/norse-projects-jorn-tab-series-overshirt-n20-1349-0920.html)

 

##### Norse Projects



 

£260

 

 

 

 



 

 

 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 

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